Content is King
The secret to getting traffic from Google and other search engines is to create a “content rich” website that gives the search engines the impression that you are a trusted authority in your industry.
Your primary concern might be converting visitors to customers by generating a call or guiding them to complete a transaction from your site. However, it is very important that your website also has many other pages about topics that are relevant to the product or service you are intending to sell. Our SEO content writing team can quickly get your website updated with content that will earn you visitors from the search engines (and keep them on your site).
Creating Content with Search Engine Optimization in Mind
More Can Be Less – A page of content on your site should be filled with enough original content to leave an unmistakeable “scent” to the search engine of the topic you are discussing (350-400 words). But due to the importance of visitor behavior – it must also be written well and even have a good aesthetic design and layout. A ton of information on a site page may get the visitor there from a search engine, but if is poorly written or visually unappealing, it can cause a visitor to leave your site.
Arguably the Most Important Content on Your Page
Balancing Quality and Volume- If visitors from the search engine don’t stay on the site page long enough to read it and then click through to other parts of your site, then Google (and the other search engines) will notice that and move you down the rankings. So, SEO content creation is about more than just volume and keyword usage – it also requires the creation of compelling content
Other Areas of Optimization
Meta Description- Arguably the most important content on a website page isn’t even visible when you look at the page. The meta description is coded into the webpage and doesn’t appear in the body of the page. But the meta description does get “crawled” by the search engines which consider it’s content a key indicator of what the site page is about (and what it should rank for). Not only do the search engines weigh the meta description heavily, Google usually displays it in the search results for your page.
Meta Keywords – Like the meta description, the meta keywords are coded into the page and give the search engine clues about what the main focus of your site page is. Many SEO firms have written off the importance of keywords due to Google’s announcement that it does not weigh them in deciding search engine results. At Enivri, we still think it is a solid practice to integrate meta keywords into the seo content writing process because other search engines still probably consider keywords.
URL/Permalink Construction – You may notice the URL for this page is enivri.com/seo-services/seo-content-writing-irvine. URL construction is another important area that search engines consider when trying to discover what value a site page may have to offer potential visitors. Our team of seo experts makes a point of integrating URL construction into the content development we provide to our clients.
Contact Enivri for Help with SEO Content Writing
Contact us to begin the process of getting some great content written for your website. We will make sure that you not only get visitors from the search enines, but that you keep them on your site so that you have the best possible chance of converting them to customers.